Have you ever wondered which items of men’s clothing women pay the most attention to? One of the biggest reasons men spend money on clothing and accessories is to improve their appearance and attract more attention from women.
We’re all about great deals and style ROI here, so we decided to investigate which items of clothing — a man’s suit or jacket, shirt, trousers, shoes or wristwatch — actually attracts the most attention from women. We also wanted to find out which item of clothing women use to judge a man’s financial status — his watch, shoes, suit, shirt, or trousers.
To find out the answer, we conducted two surveys. The first was open exclusively to men and asked them which item of clothing they thought women paid the most attention to, as well as the item of clothing they thought women used to assess their level of financial success. The second was open exclusively to women and asked them for their answers to the same two questions.
All in all, 200 men and 204 women, all based in the United States, were polled. The data we received was revealing and interesting, showing that there’s a significant difference between the way men perceive women react to their clothing, and they way most women really react. The survey results are below:
First, the men
Before we asked the men for their thoughts on which items women noticed, we asked for their age and average annual income. The purpose of this was to make sure we had a relatively similar sample of men and women with comparable backgrounds. Our average male recipient was in his 30s and earns between $35,000 and $75,000 per year.
29% of men decided that a wristwatch was the most important item of clothing for impressing women, making it the most popular option. A nice shirt came in a very close second, with 28.5% of votes, and a suit or jacket came in third place with 26% of votes. Shoes were in fourth place, with 13.5% of votes, and trousers/jeans were in last with 3% of all votes.
When it comes to conveying an image of financial success, the overwhelming majority of male participants voted that a wristwatch was the most important item, with 69.5% of votes. A suit/jacket came in second place with 20.5% of votes, and shoes in third place with 8.5%. Just three people claimed that a shirt is the item of clothing that best conveys financial success, and no one voted for trousers/jeans.
Now, the women
The average age of women that took our survey was slightly younger than the men, with the majority of participants between 25 and 40 years of age. Most earned between $20,000 and $75,000 per year. Overall, the age and average income of participants was very similar between our male and female audiences.
Here are the rest of the women’s survey results. What’s interesting is that none of the most popular options were the same as for the men. 45.1% of women voted for a man’s shoes as the item of clothing that’s most likely to attract their attention. 22.5% voted for a man’s shirt, with 20.6% voting for a man’s suit or jacket. A wristwatch, which was ranked first in the list of items men thought were most important for impressing women, came tied for last place with a man’s trousers/jeans.
When it comes to judging a man’s financial success, women were more likely to look at his suit or shoes than his wrist. A majority of women voted that a man’s suit was the best item to gauge his level of financial success, with 56.9% of votes. Shoes came in a distance second with 28.9%. A nice wristwatch, which 69.5% of men picked as the best item for conveying financial success, was chosen by just 13.2% of women.
Our survey revealed several interesting facts about how men dress to impress and how women actually perceive their clothing and accessory choices. The biggest are listed below:
- Most men massively overestimate the importance of a wristwatch as a signal of wealth to women. Just 13.2% of women said that they associate a wristwatch with financial success more than the other options available, with the majority of women judging a man’s financial status using his suit or shoes.
- Women typically pay more attention to a man’s shoes than other items of clothing. In fact, more women answered that they pay the most attention to a man’s shoes than they did for the next two options (shirt and suit/jacket) combined.
- Higher earning women ($75,000+ per year) were more likely to associate a man’s wristwatch with wealth than women that earned an average or below average amount, who were more likely to judge his financial status by his suit.